Seo seaforth

 

1. SEO improves your digital marketing ROI
A statistic on the close rate of search engines

When you invest in digital marketing strategies, you want to earn the highest return on investment (ROI) possible. With a smart and competitive SEO strategy, you can expect an impressive ROI.

Why?

When it comes to search engines, they offer a close rate of almost 15 percent for new leads. That doesn’t seem like a lot, but when you compare it to traditional marketing — which is less than two percent — it’s massive. That means you can increase your lead conversion rate by almost 13 percent.

To put that in perspective, imagine that your average lead is worth about $800 and that you sign about 20 new leads a month. With digital marketing, plus SEO, you’ll now sign 23 new leads a month — that translates to an additional $2,400 a month, which means $28,000 in additional revenue a year.

For many businesses, that revenue increase is one of the biggest benefits of SEO.

That additional revenue from search, however, depends on SEO. If your website ranks at the bottom of search results on page two, three, or four, users won’t find your business. They’ll stick to the first page of results, which means you won’t generate leads from Google or any other search engine.

It also means you won’t see that additional $28,000 in revenue, either.

2. SEO boosts your credibility
A key benefit of SEO that many companies overlook is how it improves your credibility among consumers. Ranking on the first page of search results signals to users that Google — or another search engine, like Bing — trusts your website.

That’s one reason why 75 percent of users stick to the first page of search results. They trust search engines to filter results for them, eliminating spammy websites. Google, as well as other search engines, understand this, which is why they use on-page and off-page signals to rank websites.

These signals, which can range from the content you create to your website’s speed, demonstrate that your website is safe and credible. They also emphasize that your webpage answers a user’s query, such as, “how to clean an inside AC unit.”

Another way SEO can boost your credibility?

By optimizing your Google My Business listing. This listing, which appears in local searches and specific searches for your business, provides users with details about your company. It can also feature reviews from Google users.

An example of the WebFX Google My Business listing

These reviews are critical to building credibility, as well as driving sales.

Shoppers place a lot of trust in reviews, which is why 80 percent of consumers say that online reviews have changed their mind about purchasing a product. That’s immense, and with SEO you can maximize the impact of your company’s reviews.

3. SEO drives high-quality traffic to your website
A statistic on the success of SEO

SEO also helps you earn more high-quality traffic to your website. Unlike traditional marketing, digital marketing offers hyper-targeted tools. Instead of paying for a billboard and hoping that your target audience sees it, you know they’ll see your website in search results.

Plus, you’re reaching your target audience at a prime time. They’re looking for you — not driving to work or watching the TV — which means you have their full attention. It also means they’re more likely to act on your calls-to-action (CTAs), whether it’s an invite to call your team or like your Facebook page.

That difference in user intent is one reason why 89 percent of marketers say SEO is a successful strategy.

4. SEO measures your success with real numbers
It’s critical to understand the impact of your investment, whether it’s in advertising or marketing. That’s why it’s a massive perk of not only digital marketing but also SEO that you can monitor the success of your strategies.

The best part is that you can access your digital marketing analytics in real-time.

With Google Analytics, as well as other web analytics tools, it’s easy to assess the performance of your SEO strategies. A few metrics to monitor include your website traffic, bounce rate, conversions, and time on site.

Marketing software, like MarketingCloudFX, can make monitoring your SEO strategy easier. It can also measure your digital marketing ROI, as well as provide actionable insights into your campaign — both of which enhance your approach to SEO.

5. SEO promotes your company all day, every day
A statistic on the number of Google searches per second

Depending on your business, you may offer 24/7 service. If consumers can’t find your ecommerce website online, however, that doesn’t help. That’s where another key benefit of SEO comes into use — it can promote your business 24/7.

That’s critical, especially when you consider that Google processes more than 60,000 searches a second.

It also reinforces digital marketing’s ability to connect with users on their terms. You’re not trying to reach consumers with a billboard that they spot when leaving town for the weekend — you’re reaching them when they’re looking for you.

That enhances the value of your website to users, as you’re providing an answer to their problem. From that perspective, the benefit of SEO is that you’re promoting your company to consumers, but in a non-promotional way.

6. SEO targets every stage of your buying funnel
The rise of content marketing makes SEO even more valuable to businesses. With content marketing, which includes a range of content types, from infographics to guides to blog posts, you connect with consumers in every stage of your marketing funnel.

While users reading top of the funnel (TOFU) or middle of the funnel (MOFU) content, such as a blog post about the costs of an AC unit, won’t convert right away, they will eventually. That’s why content marketing — which depends on SEO — earns 54 percent more leads than traditional marketing.

The best part is that consumers love this approach. More than 60 percent of consumers prefer companies that create original content for them, which can also help build their brand awareness and loyalty for your business.

Related to seo seaforth:
seo seaforth